The realization of success by the company implies that the company has the corporate responsibility of ensuring environmental sustainability and putting into consideration the negative effects that the company’s products have on its consumers (Wozniak & Gina 2006). Apple strategy to maintain the regained market share was through various partnerships in order to establish a consumer oriented marketing platform. The organization of apple company works towards eliminating strong competitors in the industry for example the IBM.It ensures that each sector in the company works towards achieving the companies goal that include inventions and innovation, marketing and good relationship between the company and the consumers. Over the course of its business operations, Apple has managed to build a strong customer base on the consumer electronics industry; this is because of factors such as the company’s philosophy with regard to its distinguished advertising methods. I'm fine with missing my deadline, WowEssays. Available from:, "Essay On Apple Company." Young, J. S. 2005, iCon Steve Jobs: The Greatest Second Act in the History of Business, New We accept sample papers from students via the submission form. After filling out the order form, you will be directed to payment via Credit Card or another preferred method. Leavitt, D. 2007, The Man Who Knew Too Much; Alan Turing and the invention of the computer, After thirty years of business, the company rebranded from Apple Computer Inc. to Apple Inc. to denote the diversification of its product ranges from computers to include diverse ranges of consumer electronic. This translated to negative financial impacts to the organization that saw the stock prices reduce. Retrieved November 03, 2020, from By the end of the 70s, Apple had established itself in the computer industry (Leavitt 2007). The adoption of ineffective marketing strategies by Apple was an advantage to Apple’s Chief competitor, Microsoft Corporation. John Sculley. He appears to be following one of the behavioural management approaches, McGregor's Theory X and Theory Y. I believe he has some of the qualities of a theory 'X' and theory 'Y' manager. Through research of Steve Jobs's management style within Apple Inc, it appears the organization is adaptive. It is the employees of Apple Company with good values that have enabled the company to sell. For example, the unrealistic market forecasts of 1992 that resulted to product flops, late deadline and a tainted corporate image that made Microsoft Corporation took advantage of that opportunity to increase its market share. New York: Penguin In regards to Apple, their geographical structure group together jobs and activities being performed in the same geographical region. Apple designs, manufactures and markets personal computers, portable media players, mobile phones, … The cognitive strategy serves to support Apple’s strategic forces by enabling it to develop internal strategies for managing complex issues within the organization. The Americas segment encompasses North and South America. WowEssays, Nov 14, 2019. Through this collaboration, Apple Inc. expanded in terms of finance as an increase in sales was realized attributed to the new product of this collaboration. Some of the major products of the company which have contributed greatly to its success include the iPhone, iPad and iPod. Colvin, G. 2009, The Worlds Most Admired Companies 2009, Fortune , pp. 1-5). Despite the need to achieve high success levels, the company’s labor practices have been under criticism due to the working conditions of the company’s factories. The organization has all types of managers including line managers whose work directly contributes to the production of apples goods and services. Just fill out the removal request form with all necessary details, such as page location and some verification of you being a true owner. Free Essay Examples - This saw the company made experience organizational restructuring characterized with massive layoffs and top management reshuffles that saw the company purchase Steve Job’s NeXT inc. in order to reinstate Jobs as the company’s advisor. Available from: Having realized the bottleneck in their sale due to high price tags, Apple adopted the development of low cost products, such as the development of the first Laser Printer, which was offered at reasonable prices (Colvin 2009). Strategic Management – Apple Company Essay. Apple redesigned the Macintosh Portable to PowerBook in order to eliminate the ergonomic issues associated with the previous designs of their products. Essay, Topic: The strategic plan by Apple was to depend on high profit margins and not numerous product sales. For instance, the MAC OS X combined all the requirements that professionals and ordinary consumers would need in a computer application (Colvin 2009). 287037316, Well-researched, fact-checked, and accurate, Eloquently written and immaculately formatted. Therefore, the economic crisis that exists worldwide is a major threat to all companies but mostly to technological companies. The onset of the 21st century coupled with the return of Steve Jobs to the company was the dawn of Apple’s success after a series of product launch failure and misappropriates corporate strategies. Apple inc. came into being during the April 1, 1976; the company was incorporated during the January 3, 1977, as Apple Computer Inc. Apple Inc. is one of the key players in the computer and digital electronic industry. Apple Inc. is an American multinational electronics and software company established by Steven Jobs and Stephen Wozniak on April 1, 1976, in Cupertino, California. Despite the company’s success in computer and digital electronics industry, there company has faced various criticisms concerning its business practices, contractors’ labor and the company’s commitment to environmental sustainability. Henry, M. & Ghoshal, S. The Strategy Process: Concepts, Contexts, Cases. If this essay belongs to you and you no longer want us to display it, you can put a claim on it and we will remove it. Another significant collaboration was between Apple and BMW in iPhone support. He does not like teams of more than 100 members because he believes they can become unfocused and unmanageable if they become too large. Corporate strategies are an effective approach to fostering success corporations. The organization is one of the most competitive because it is constantly being one of the first to look to new trends to improve, while others companies are still trying to compete and keep up with Apple's trends. As mentioned above, Apple Inc. is a global company. This decision by Steve Jobs was a redesign of the company’s products in order to eliminate the differences in the industry standards. WowEssays. [Internet]. The period that Steve Jobs was absent in the company resulted to lot problems in the company as evident by unrealistic market predictions, product launch failures and missed opportunities that resulted to a tainted corporate image. European countries, the Middle East, and Africa are part of the Europe segment. Apple Inc Company has concentrated in the designing, producing and marketing mobile phones, personal computers as well as handy digital music players. His obsession with excellence has created an amazing development process which turns out great products. The Company decision resulted to the release of Apple Lisa, but again, the marketing strategies were not effective enough due to the high price tags and in ineffective product development that resulted to limited software capabilities, which did not match the price that the computer was selling. He has a �no compromise" attitude when developing products for Apple. Get help with 11% off using code -, No, thanks! He creates many prototypes and mock-ups which are constantly being edited and revised by being passed back and forth between designers, engineers, programmers, and managers, and then back again. Power struggles were a characteristic of the company’s top management (Wozniak & Gina 2006). 1-5). This strategy was effective, but Apple did not put into consideration the requirements of the low-end consumers, since the AIM alliance opted to develop more powerful and portable computers, which were more expensive; instead of developing powerful and cheap desktop computers that Microsoft was investing in heavily. Apple’s return to success can be attributed to the new marketing and product development strategies that saw the company redesign its Macintosh to iMac, and later development of other consumer devices such as the iPod and the iPhone. Currently, Apple has at least 46000 full time employees and more than 2800 employee on the rest of the world. 234-39). Despite Apple initial success, their differentiation from standard industry platforms can be argued to the cause of the company’s problems during the 1980 and 1990s. In addition, Apple Inc began to develop products that met all the needs of the high-end and low-end consumers.

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