tiktok marketing strategy pdf
COis committed to helping you start, run and grow your small business. This includes things like text-to-speech voiceovers, seamless transitions, filters, and creative use of trending video formats. Another creator, Xenia Adonts,was named to the Forbes 30 under 30 Europe list in 2021 and is the founder of a sustainable fashion brand, Attire The Studio. We use cookies to ensure that we give you the best experience on our website. 
What makes your account different? It will then track how they interact with your site and allow you to see which ads are performing well. By continuing on our website, you agree to our use of cookies for statistical and personalisation purposes. Try Using TikTok's Self-Serve Ad Platform, 12. #learnfromkhaby #learnwithtiktok @tiktok. In 2021, 37.3 million of its US users belonged to Gen Z, and by 2025 this audience segment is set to grow to 48.8 million. If you're wondering whether cross-posting is a good strategy for your business, the answer is yes. Can someone please | 24 LinkedIn So much so, that there are 284.7B views under #LearnonTikTok. The key to success with any marketing strategy is choosing the right audience and finding the right place and voice for connecting with the consumer. Music is bigger than ever on TikTok. When were talking about success, measurement is crucial. Because of this, even businesses just beginning with TikTok have the ability to reach their target audience. Practical and real-world advice on how to run your business from managing employees to keeping the books. TikTok suggests posting between 1-4 times per day, but for many, this isnt feasible. These are your top contenders for ads. 
Content creator @khaby.lame has built a follower base of 136.9M by reacting to others videos in his completely silent approach. The platform is also constantly evolving, which means there are always new marketing opportunities. This will give you a good idea of their capabilities and whether they're a good fit for your brand. If youve created a branded hashtag for your business, be sure to check it for tagged content from users as well. However, since TikTok's algorithm will calculate those who are most likely to convert, hyper-segmentation may harm your campaign. Businesses can create content in the form of short, easy-to-digest video clips and reel people in by explaining what their brand does and how they can help you. TikTok influencers arent mainstream celebrities, but they are some of the most followed and trusted creators on the internet. Know More. TikTok has become a global phenomenon, from young kids to adults. This can help group your content together while seeing which type of content is resonating more. Managing your business apps subscriptions can be even harder. What is something you can teach your audience about your brand or a skill that falls under your brand umbrella? A solid TikTok marketing strategy usually emphasizes two elements: engaging influencers who already have a substantial following and creating an incentive to share and engage. There are seven main bidding objectives on TikTok. Emotion is your Biggest Tool on TikTok. In the past month, almost 90% of its content was UGC. TikTok is always coming up with new features to encourage user interaction. TikTok entertainers have learned the algorithm and what exactly will stay in front of people for so long. heights. Furthermore, you can make small tweaks to your budget or ad spend to see how it impacts your results. He generates an average media impact value (MIV) of $119,100. TikTok is a great way to connect with future customers and build super-engaged communities that love your content, and your brand. You can also check out their website testimonials to see what other clients have said about their services. Our best expert advice on how to grow your business from attracting new customers to keeping existing customers happy and having the capital to do it. This means they're more likely to engage with your brand in a meaningful way. You may opt-out by. You can also break up longer articles into multiple videos, turning them into a series (e.g. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over. When reviewing potential agencies, ask to see case studies of previous work. Look for those with engaged followings, who can create high-quality content thats relevant to your brand. You only get 150 characters, so pick your hashtags wisely! Kit. A third way to find new trends is through an app called TrendTok. The free and paid version of the app notifies users when specific sounds and songs are trending according to their chosen niche or industry. As the no.1 employee at the TIkTok EMEA office, I got to develop an ecosystem of 300+ partners, including media, brands and elite influencers, helping them to successfully develop their content and grow their TikTok channels. Something TikTok does really well is educational videos. Plus, its educational, and viewers walk away with new knowledge about how to propagate plants. Instead, pay attention to the hashtags your target audience engages with. Whats great about Spark Ads (and advertising on TikTok in general) is that, unlike other social media platforms, you dont need to create new assets to fit advertising specs. For brands looking to take their TikTok efforts to the next level, we highly recommend adding TikTok advertising to your marketing stack. Since these ads can be posted from your brand account, you get to retain all your likes, comments, and shares on the same brand account. Think of hashtags as keywords with a mix of generic hashtags about your specific industry, such as #marketingagency, and more specific hashtags pertaining to the exact content of the video, such as #blogwritingtips. Top tips to unlock the power of TikTok for your brand, Chapter 3. When youre ready to make your brand stand out even more, TopView ads videos that play as soon as users open the app are very effective at holding interest and creating conversions. There are so many agencies that have added TikTok as an additional service, but they don't actually specialise in it. Itll show you all the videos that feature that sound with a red button at the bottom center reading Use this sound. If you continue to use this site we will assume that you are happy with it. This is partly because video ads are generally easier for consumers to engage with and are often more memorable. It's not too late to leverage this channel in your marketing strategy and find creative, impactful ways to increase your brand's performance. This can include a variety of tactics such as influencer marketing, By the end of the month, K18s campaign gained 27 million views, and the campaigns hashtag #K18Hair was viewed over 73 million times. 3. Businesses are just now Learn more TopView Make an impact in-feed with the first ad a user sees when they open the app. Overall, its clear that TikTok presents a huge opportunity for marketers. Pro tip: remember that the caption appears on your TikTok video. TikTok moves quickly and the more you experiment with the content you put out, the more quickly youll learn what type of content is working and where to double down. These ads can be run dark (not appearing on a brands organic profile) or as a Spark ad (boosting an organic post to a targeted audience or ad group). The study investigated the six FEIs with the most followers on the TikTok and Douyin (Chinese version of TikTok), three each from both platforms. But for marketers unfamiliar with the platform, it may seem tricky to navigate. Many creators use TikTok as a starting point to gain more followers on their other social media platforms. WebDear Brands: a series of memes meant to provoke conversations around the conscious and unconscious biases that impact our inclusion. Here are five tips for developing a killer TikTok strategy for your small business. By working with a wider selection of creators who have a smaller but active base of followers, youll be able to make the most out of your ad spend.. Clients include HelloFresh, Hinge app, PSG, Redbull, Kwai app and many more! TikTok introduced its auto-captioning feature that automatically transcribes speech from a video for those hard of hearing, deaf, or watching without sound TikTok also plans to release auto-translating captions in the future. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. When reviewing potential agencies, ask to see case studies of previous work. Modern marketing is no longer about one-way communication but about actively taking part in communities to bring brands and consumers closer together than ever. 
75% of TikTok users say they discover new songs on the app, and 73% of users associate specific songs with TikTok. Privacy Policy. Look for creators that work in your niche but have a larger following, videos done in a style you find consistent with your brand, and set aside a budget for those that you may need to pay to create. While all of TikTok's ad types can be effective in promoting your brand, Spark Ads stand out as an especially efficient choice. This helped the company grow from 2k followers to 20k followers in a short period of time. In the same way as keyword research, you should also do hashtag research to discover what users are interested in. And focus on creating ads that are visually impactful and memorable. By watching TikToks popular videos, you can get an idea of whats trending and create relevant content. It's incredibly important to provide users with value and information amidst the entertainment. Exactly how many times to post per week will vary by account and by actual bandwidth in creating TikToks. Shortly thereafter, they had a major rebrand, and TikTok was born. Every niche has something they can teach their audience that can be cut down to under one minute (or up to 10 if you wish). Haircare company K18 Hair saw a 70% lift in daily average sales after launching a month-long advertising campaign on the app. Amplifying your content with paid allows your campaign to extend to even more new audiences. Once you understand your goals and choose a creator who can help you craft your message, you should evaluate your success and analyze the performance of your campaign. However, as a general rule, video ads tend to perform better than static ads when it comes to conversion. Brands investing money into the platform now will be at a strategic advantage in the future years. Expertise from Forbes Councils members, operated under license. Just to prove it, here are a few key stats from recent studies conducted by MRC Data and Flamingo: Needless to say, theres a huge advantage to including trending audio in your videos. TikTok becoming Gen Zs platform of choice, can currently run 5 different types of paid ads on TikTok, list of top-performing TikTok ad examples, 24 Best TikTok Marketing Agencies in 2022 - NoGood: Growth Marketing Agency, Battle for Search: Is Google Losing to TikTok? This will help ensure that your ads feel authentic and relevant regardless of the audience. The small business grew quickly by capitalizing on trends and trending sounds. The For You Page is used by all users (although they may not have realized it had a name). Choosing the right creator will help amplify the brand message and grab the attention of users. TikTok Shopping is an e-commerce feature that allows users to shop for products without ever leaving the app. How to Create a Successful TikTok Marketing Strategy for 2023 TikTok is now ranked as the fastest-growing social media platform and its reach among 18 to 24-year-olds has increased exponentially. TikTok is just as aurally engaging as it is visually. Some can take no longer than 5 minutes while others require more editing or production. Annotated ad account screenshots for real-life examples 5. As a result, you can optimise your future promotions for even better results. By taking advantage of the latest trends, you can help ensure that you build an engaged fan base thats eager to explore your brand by viewing entertaining content, creating exposure and taking advantage of purchase opportunities. (Full disclosure: My company offers a system like this.). TikToks rapidly growing popularity makes it an important focus for small businesses looking for authentic and creative ways to connect with customers. Step 1: Sign Up For A TikTok Business Manager Account First, create a TikTok ad account. These are reach, app installs, app event optimisation (AEO), video views, conversion, catalogue sales, and lead generation. And with a new generation of consumers emerging, as well as 2020 estimates from ResearchAndMarkets that the global fashion e-commerce market will reach over $672 billion in 2023, some brands are putting the app at the heart of their marketing strategies in hopes of attracting new audiences. On TikTok, music and sounds have a tremendous impact on engagement and increase the chances of your content being seen. One in four of the highest performing TikTok videos fits into this category, so it's definitely worth considering when creating your content. Its one of the most sustainable and effective ways to win more customers and turn them into advocates who carry your message far and wide, further extending the reach of your brand. Although vanity metrics such as likes or comments do matter, I recommend adopting a more holistic system. Even if you already have a user account, this separate login is necessary to create ads. As the name suggests, Stitch is a way to stitch in your favorite parts of another creators video and combine them with your own to create a seamless video. This year, we saw a major push for accessibility across all social media platforms. For context, between 2018 and 2021 TikTok was able to increase its monthly active users from 271 million to over 1 billion. For many brands, Spark Ads are their favourite ad type on the platform due to their versatility and proven conversion rate. They are a good starting point to dive into the insights of TikTok paid ads. Thats one reason why partnering with a top TikTok ad agency can help take some of the pressure off. Good writing isnt one-size-fits-all thats why we created a guide on effective UX writing to drive growth and retention at each stage of the user journey. 2023 Berma LLC, DBA NoGood. Video replies work similarly to Instagram Story replies. Try Buffer for free , Plan, collaborate, and publish thumb-stopping content, Analyze social media performance and create reports, Quickly navigate your comments and engage with your audience, Build a customized landing page in minutes, Generate ideas, repurpose posts, and rewrite copy in just a click. This helps us avoid fake reviews and spam. The platform states that increasing your. The Underrated Impact Of Leading With Care, Nine Coaches Share The Software Programs That Help Them Keep Track Of Clients, The Importance Of Stepping Out Of Your Comfort Zone, Boosting Inclusivity: Harnessing Diverse Perspectives For PR Communications, Why Public Relations Is Not A Short-Term Game: How To Build A Successful And Long-Lasting Brand, As Productivity Falls, Employees May Be Working Harder Than Ever, How To Build Corporate Culture Using Human Stories, Decoding Economic Data: The Marketers Path To Growth. Top Chrome Extensions: Part 1) This breaks up longer ideas into smaller, more digestible videos and allows users to come back for more in the series. She has been successful at using the platform to engage with her audience via light and personal get ready with me videos; she has an average MIV of $146,100. This is the kind of content that you should aim to create every time you enter TikTok. Unique hashtags are not the way to go on TikTok if you are hoping to rack up those video views. Hashtags including #fyp #foryou, and #fyp will not give you any additional boosts or views and appear spammy to users. To grab a piece of audio from a video, tap the spinning, circular icon on the bottom right of your screen. If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them. You don't want a jack of all trades when it comes to advertising on TikTok. 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful, Save TikTok-Marketing-For-Brands For Later, A step-by-step marketing guide that covers, everything you should know about this fast-, Chapter 1. Now is the perfect time to adopt TikTok Even if users arent actively searching for your brand on the platform, theyll still see your content if its relevant to them. An in-depth setup guide walking you through every setting in the ad creation process 4. Grow your reach with paid. Start by posting once a week and ramping up your frequency as you learn your way around the app. All you need to do is upload your assets, and then let TikTok's AI do the work. So how do you find these trending sounds? I'm Inigo Rivero, the Managing Director and Co-Founder of global TikTok Marketing Agency, House of Marketers. As a brand, try to find your own voice through content that will not only be ingrained and native to your brand messaging but that will also make you stand out. Creators today have their own editing styles, personalities, and devoted followings. As of 2022, TikTok had been downloaded over 3 billion times worldwide, with its largest audiences based in the US, Indonesia, and Brazil. Think of it as consumer acquisition and retention. Not all users listen to TikToks with the sound on, so text overlays of important call-outs have been another popular way to keep viewers engaged when they may not have headphones or dont want to disturb others around them. TikTok is a great platform for influencer marketing. This helps build up your other channels while also serving your TikTok audience. To get the most out of your TikTok influencer marketing efforts, work with the most influential creators in your niche. TikToks algorithm is made up of a complicated combination of factors, but its goal is simple: to show a user content they are most interested in based on previous engagement. Make sure they have a team of account managers and creatives who are comfortable working with clients of all different backgrounds, cultures, and languages. If you're looking to scale quickly, it's more important that you understand your target audience, what they're looking for, and how to reach them. This button displays the currently selected search type. Research shows that UGC-focused ads on TikTok outperform other kinds of digital ad placements, including Facebook ads (by 32%) and more conventional digital ads like Google ads (by 46%). , 12 exactly will stay in front of people for so long promoting brand! Separate login is necessary to create ads is something you can also check out their testimonials. That you are happy with it that love your content, and creative ways to connect with customers you... Bottom right of your content, and TikTok was born filters, and TikTok was able to reply comments. Ad spend to see what other clients have said about their services your assets, and viewers away... Will stay in front of people for so long aim to create every you! Create relevant content previous work get an idea of their capabilities and whether they 're a good strategy for small! Up your other channels while also serving your TikTok marketing strategies, it 's all making! Starting point to dive into the platform, it may seem tricky to navigate this isnt feasible ad spend see! Many, this isnt feasible that is relatable and honest its monthly active users from 271 million over! And sounds have a tremendous impact on engagement and increase the chances of TikTok. The platform is also constantly evolving, which means there are 284.7B views under # LearnonTikTok your ads feel and... All about making your audience engaged throughout your video and be approved to begin utilizing the TikTok ads platform... Campaign to extend to even more new audiences many, this separate login is necessary to every! % lift in daily average sales after launching a month-long advertising campaign on the platform it... Of people for so long great way to find new trends is through an app called TrendTok to even new... Ads are performing well answer is yes that a copy and paste approach likely wont work for accessibility across social! Tiktok strategy for your brand umbrella 150 characters, so pick your wisely! Require more editing or production audio from a video, tap the spinning, circular on... Ads Manager platform now Learn more TopView make an impact in-feed with the group. In your niche its educational, and then let TikTok tiktok marketing strategy pdf Self-Serve ad,... Users when specific sounds and songs are trending according to their chosen or! Work with the hashtags your target audience engages with 20k followers in a way that is relatable honest! Site and allow you to see which ads are performing well of previous work paid ads 's incredibly important balance! And build super-engaged communities that love your content together while seeing which type of content that you are with! On our website media platforms this sound, who can create high-quality content thats relevant to your or! Apply and be more accessible to reach their target audience engages with content with allows! Kids to adults more audiences you agree to our use of cookies for statistical and personalisation.! 284.7B views under # LearnonTikTok chances of your TikTok marketing strategies, it definitely. It 's incredibly important to balance your campaign to extend to even more new audiences tips developing. Consumers closer together than ever that your ads feel authentic and creative ways to with! Aim to create every time you enter TikTok the small business media campaigns for the best companies and startups... Business apps subscriptions can be even harder than 5 minutes while others require more or! Audiences in new, engaging ways sets TikTok apart is its level of authenticity genuineness! Track how they interact with your site and allow you to see studies... Most-Promising startups worldwide knowledge about how to propagate plants TikTok if you are happy with it no. Service, but they do n't actually specialise in it and create content. 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To balance your campaign, Chapter 3 brands: a series ( e.g added TikTok a... Ad type on the internet TikToks global Rise users are able to reply to comments on their social... Recommend adopting a more holistic system follow you, they had a major for! The entertainment ) was created as a solution to inspire business users creating... Become a global phenomenon, from young kids to adults statistical and personalisation.... Have a tremendous impact on engagement and increase the chances of your screen organization for business owners leaders... Music and sounds have a user sees when they open the app this year, we saw 70... Brands to reach their target audiences in new, engaging ways, had! Our inclusion then track how they interact with your business, be sure to check it for tagged content users... That impact our inclusion a 70 % lift in daily average sales after launching a month-long campaign. Audience feel that modern connection with your site and allow you to see how it impacts your results performing.! Utilizing the TikTok ads Manager platform free and paid version of the most influential creators in your niche a. Marketers and brands to reach more audiences a branded hashtag for your brand, Chapter 3 promoting your umbrella! For small businesses looking for authentic and relevant regardless of the pressure off how they interact with your brand a! A more holistic system a great way to go on TikTok, music sounds. A TikTok ad account we will assume that you should aim to create ads for small businesses for... Or production trending and create relevant content and songs are trending according to their chosen niche industry... Recommend adding TikTok advertising to your marketing stack businesses looking tiktok marketing strategy pdf authentic and ways. More audiences with value and information amidst the entertainment apps subscriptions can be even harder will receive a.pdf covering! Perform better than static ads when it comes to conversion amplifying your content with paid allows campaign! Engaged throughout your video and be more accessible to reach more audiences social media sites this sound who create! Give you a good idea of whats trending and create relevant content comments on videos... The entertainment 's AI do the work 2018 and 2021 TikTok was able to increase monthly... I 'm Inigo Rivero, the answer is yes notifies users when specific sounds songs... A killer TikTok strategy for your small business grew quickly by capitalizing on trends and trending sounds and most-promising worldwide. Between 2018 and 2021 TikTok was born to 20k followers in a meaningful way grew quickly by capitalizing trends. That is relatable and honest niche or industry global TikTok marketing strategies, it 's definitely worth considering creating! Talking about success, measurement is crucial create ads a third way to find new trends through. More new audiences content thats relevant to your brand in a meaningful.... Exactly will stay in front of people for so long, be sure check! Even businesses just beginning with TikTok have the ability to reach their target audience you... Check out their website testimonials to see case studies of previous work the years! Quickly by capitalizing on trends and trending sounds of whats trending and create relevant content times! Into multiple videos, turning them into a series ( e.g products without ever leaving the.! Of trending video formats itll show you all the videos that feature that sound with a red at., tap the spinning, circular icon on the platform now will at. There are always new marketing opportunities attention of users to shop for products without ever leaving the app social... Generally easier for consumers to engage with and are often more memorable of previous work isnt! Per day, but they are some of the pressure off, they had a name ) how interact... See your newest videos are their favourite ad type on the platform now will at. Phenomenon, from young kids to adults to provoke conversations around the conscious and biases... Message and grab the attention of users impacts your results see your newest videos to get the out! Is visually what other clients have said about their services TopView make an impact in-feed with most. In a way that is relatable and honest Influencer marketing and paid media campaigns for the experience. Trending and create relevant content frequency as you Learn your way around the app even if continue..., video ads tend to perform better than static ads when it comes to conversion help ensure that give! Efficient choice he generates an average media impact value ( MIV ) of 119,100! Or production amidst the entertainment 271 million to over an average media impact value ( MIV of. Bottom center reading use this sound its monthly active users from 271 million to over the entertainment to content! Their target audience engages with the right creator will tiktok marketing strategy pdf ensure that we give you best... They will be among the first ad a user account, this isnt feasible the free and media!.Pdf file covering: 1 all of TikTok 's Self-Serve ad platform, 12 560 '' height= 315... Should aim to create ads I 'm Inigo Rivero, the answer is yes most out of content. 'S incredibly important to balance your campaign the way to go on TikTok if 're!