Moreover, you will further get an idea about what a racing sponsorship proposal is and how to create one. Go more into depth with your research to get a sense of their specific goals. Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. How to write a press release for your racing, Podcast 044: How to Write a Press Release, Podcast 028: How to Write Engaging Email Newsletters, Podcast 008: How to Use Instagram for Maximum Engagement, Podcast 007: Why Drivers Should Focus on PR, Video How to get press coverage using Twitter. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Sponsorship Proposal For . 0 Make sure youre emailing (or messaging) the decision-maker directly rather than using a generic email address. He's collected 60 race wins as well as the 2014 championship. Connor Carrell Racing 7757 Cedar Glen Way Middletown Ohio 45042 Tax ID: 85-1748074 CCR Sponsorship Proposal Form Please Remit Payment to: Connor Carrell Racing 7757 Cedar Glen Way More >> 1 Year; $200.00: 3: 210901: Connor Carrell . %%EOF It is your job as rights holder to understand what these objectives are and how you can best serve them. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps Here's a Pro Tip: look at the other karts on the track to see what kind of sponsorships they have and then take note of it. Racing Sponsorships. uC%q.Nbd VMdkydek/ ZU>~r5pf One easy - and cheap - way to do that is by giving your sponsor first dibs on next year's sponsorship and other similar benefits that don't impact price directly. And yet, many sponsor stickers are from drivers who just like and want to support a specific brand or business without necessarily being compensated. Treat the race car sponsorship proposal as a business transaction. 0000054763 00000 n Race Car Sponsorship Proposal Template. Having Pearson Racing as spokespeople for your corporation and products/services. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Go in with no agenda, otherwise, itll come across as disingenuous. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. This is a more simple document that tells your story. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. stream Your personal brand should show who you are as a person and go beyond your racing. Tell us about the class you run. Basic Elements, Online Racing Sponsorship Proposal Templates, National Racing Event Sponsorship Proposal Template, Bike Racing Sponsorship Proposal PDF Template, Racing Team Sponsorship Proposal Template, High School Racing Sponsorship Proposal Printable, Racing Club Sponsorship Proposal Template, Proper Racing Sponsorship Proposal Template, Conditions of cancellation, withdrawal, or suspension of sponsorship. Modern-day motorsport sponsorship is all about standing out. Talk to mechanics, auto shops or dealerships. If you are looking for racing sponsorship proposals, you are at the right place. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! When you want to approach an organization to sponsor you for a racing event, you must present them with a professional racing sponsorship proposal. Sponsorship is a commercial arrangement, meaning both parties are in it for some form of commercial gain - direct on indirect. Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. % 0000000839 00000 n by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). You have to convince a potential sponsor that YOU are the person who will work for them. If you want to run in one of the very few racing series that do get sponsors and prize money? Download this 100 percentage editable presentation and get access to our highly . The marquee value of your corporation's name affiliated with the Pearson Racing. This is by far the most useful and engaging type of proposal and the kind the template will help you create. From NASCAR, to Club Racing, to go-karting. If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. The racing team approaches a mid to high scale business organization asking them for sponsorship. endstream endobj 73 0 obj <>stream Disagree 0.87%. Dont expect to be sponsored for long. Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. endobj Without sponsors to impress or big prize money to win, were racing simply for the fun of it. A motorsport proposal template wont be for everyone. Helping race directors share expertise and learn from each other is a big part of what we do. <> To do this create content that gets people asking questions, create challenges that get people working towards a goal, or host events that gather your community in one place. hb```"gVa1G2S\Z&80~QRse This way both the parties enter into a sponsorship contract or sponsorship agreement. Dear Sponsor Man, Can you sponsor me? Many sponsorships you see are for partial services, like a shop giving discounted alignments for sponsored cars or free tire mounting and balancing. Have a question? 4. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. The prototype race car is to be evaluated for its potential as a production item. Though my experience was generally limited, I never saw ANY return from any of it. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. If you get into Pro Road-Racing, they sell tickets for events, but aside from one-off popular events (like 24 hours of Daytona) there are still very few people in those stands. Create a two-way relationship with your audience. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). Think about those reasons you stand out. More likely than not, however, the sponsor will come back with questions and perhaps a counter-offer on the scope or price of the sponsorship. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. Learn about the business field to approximate how much revenue the sponsor brings in -- you want to be reasonably sure the organization can afford what you are asking. How do I find companies to sponsor my race car? Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. All forms provided by US Legal Forms, the nations leading legal forms publisher. Paramount Primary. In those cases, sponsors will publishinstructions for rights holders, telling you everything you need to know to submit your sponsorship proposal to them, including: These direct-application sponsorship requests, where you can submit your sponsorship proposal online directly through the sponsor's own sponsorship request form, are you best bet for securing sponsorship. This basically means compiling as comprehensive a list as possible of all the things you can offer that a sponsor may take an interest in. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. The second is a simple showcase of who you are. Of course you can. Partnership is the key word here, treat it as a partnership, not a sponsorship. Money demands include the car itself, parts, gas, assistants, a trailer and fees to enter races. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Announcement [Event.Name] (Event.Date) (Event.Location) That said, it is not always clear how sponsors will evaluate a sponsorship's ROI and it is not uncommon for the same sponsorship assets (=bits you can offer to sponsors, like branding rights, direct selling opportunities etc) to be valued differently by different sponsors. Will they be seen as an innovator in their company if the sponsorship succeeds? Our series (Star Mazda or FF2000 Championship) usually serves as a support race You dont show up to a job interview in flip flops with photos to show on your phone to showcase. . Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. There are generally two schools of thought in approaching sponsors: In our opinion, you should be doing the former. Trying to race while sticking to a budget? When you first sign a sponsor, make sure to set some goals for the year in terms of how youre promoting them. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). A racing sponsorship proposal is much like sports proposal but the template should be somewhat racing oriented and it must highlights racing as primary facet of the proposal. Dont feel like you need to include a shiny proposal document in the first instance. If you have questions you think other race directors may know the answers to, or just want to chat about Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. Approach the deal as a win-win for both sides. So fo ahead, drop them in the comments section below. Automotive Sponsorship Proposal Details File Format MS Word Apple Pages Google Docs Download 2. The term influencer is relatively new, but the concept has been around for advertisers for a long time. However, here's our high-level advice on how you should approach this stage of your dialogue with the sponsor, depending on the level and depth of your working relationship: If you have worked with the sponsor on previous events and you are confident in their appreciation of your past efforts, you can be more firm with them and negotiate harder. Consider checking out Oval Track racing. Advertisement Envato Elements (Design Without Limits) Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. This needs to be the starting point in your sponsorship strategy. So I built it myself-Ferdinand Porsche. Sponsorships are not charity. You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. How much work will be involved on your end in delivering on the sponsorship? Using these pre-formatted samples will save a lot of your time and effort. She also has edited and produced online content for those publications. This tool allows to fill out any PDF or Word document directly from your browser (no software . In this article youll learn how to establish yourself in a way that makes you stand out over other racing drivers, the basics of sponsorship in motorsport, what works and what doesnt, the kind of research you need to do before you pitch for racing sponsorship, how to build relationships with potential sponsors, how to send a pitch email, and how to get your sponsors to renew. Its a great thing to have but it will not help you secure sponsors on its own. Are you going to help that business make more sales? How do I write a sponsorship proposal? Group outing packages can be set up for larger groups from your business or organization. 0000055057 00000 n Write down every possible attribute you can give to a sponsor. Figure out what you can offer to a potential sponsor. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Being a part of racing brings great value, and Supporting Sponsorships are a great way to dip a toe in the water of racing without too much risk. Getting a response from your sponsor on your proposal is amazing news. Such a proposal must include the following basic elements: The cover page of your sponsorship proposal must be prepared and presented in the most professional and elegant way possible. We work together, help each-other out, and do all we can to make sure well have a great race. You must also inform your potential sponsor about the different metrics that will be used to record and evaluate the success of the sponsorship program as agreed with the sponsor. Club racing (SCCA, NASA, Licensed Enduro series, etc) is considered the Entry Tier. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. This high quality transparent png images is totally free on PNGkit. The hard work comes into sitting down and going through these steps. It's time to submit your sponsorship proposal. Once youve found the business youd like to approach, think about what their goals are. All you usually need to do is display their stickers on the car and if you finish a race in certain positions (usually around the top 5 cars) you get some sort of prize. %PDF-1.3 It's now time to decide whom to approach and how to get them interested in sponsoring your race. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. If youre looking to higher-end businesses for sponsorship, consider hiring a designer to produce a proposal that will fit both yours and the businesss brands and include exciting content like mock-ups. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Lastly, our auto motor race PPT helps to receive coverage in event related media, like race programs, websites, TV broadcasts, etc. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. Since you are racing for the fun and bragging rights, you arent usually considering wrecking competitors to get by. Make your direct pitch. Are you looking at club racing as a stepping stone to Going Pro? Don't feel like you need to include a shiny proposal document in the first instance. As a racing driver you are focused, talented and ambitious in something you love to do . The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. 1. Strongly Disagree 0.44%. A picture of you in your race suit. Follow these simple guidelines to get Racing Sponsorship Letter ready for sending: Choose the document you require in our library of legal forms. Do people regularly gravitate towards you for some reason or other? These can include: Ok - so you have a good understanding of what you have to offer. How it REALLY works, what it really is, and how to get it. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. Here's what your proposal should include: A really easy way to extract demographics information for your audience it to use your website's Google Analytics data or Facebook's Page Insights for your Facebook page.